Kraft Heinz brings packaging that is mobile-activated Wal mart
- Kraft Heinz this month launched mobile-activated packaging for Kraft Singles cheese offered at Walmart, permitting shoppers utilize their particular smart phones to obtain a voucher for the subsequent buy, see meal suggestions and enter a “Get a hold of the Golden solitary!” contest to win a $50 electric present card through the rebate sequence. The packaging interacts with all the near-field communications (NFC) processor processor processor processor chip in Android os smart phones and iPhone 7 or maybe more current designs, per an statement.
- Rather than asking buyers to utilize their particular smart phones to scan a QR signal printed on packaging, Kraft allows them hold their particular mobile phones near an item to stimulate a cellular page that gathers information such as for example e-mail, condition of residence and time of delivery to go into the contest. read more →